The First Step Towards The Tomorrow’s World – Google’s “Semantic Search”

The article is aimed at providing an insight about the Semantic search which is also known as Knowledge mining, the initiative that understands the context of words instead looking for the matching texts in the websites.
The conventional keyword search algorithms, those are used previously by the search engines will look for the matching keywords in the web pages and list them for the user based on the search engine rankings.The semantic search algorithm interprets the context of the words entered by the users and lists the page that solves the purpose of the query entered. For example, If you enter “Coffee Shops in Chennai” in the ASK.com, it returned a list of websites that contains the term coffee shops in Chennai. When the very same set of words are searched in Google.com, it returns the locations of various coffee shops in Chennai along with the location map. The former is the keyword search approach and the latter is the semantic search approach. In simple terms, “Syntax is Grammar and Semantic is Meaning”.

Coffee shops in Chennai

Syntactic Search

 

Knowledge Mining

Semantic Search

Gmail users might have noticed the display of ads related to your emails in the advertisement area. This is a marketing strategy that marks the beginning of semantic search. Later Google has widened its implementation of the semantic search services on Scale conversions, Weather report, time based on the geographic zones, restaurant recommendations, Flights, Hotel and other services searches, Image searches that even facilitates upload of images to return the similar images on the web. The Smartphones plays a big role in this semantic search since they could give the location information of the users to make culture based searches as they are coupled with location tracking systems. Google also has the feature of providing personalized searches based on the user’s Search history and the social networking profiles.Google has come up with Voice search that process the voice input; Google-glasses that process your visual information; Google translate to translate between languages meaningfully. So it has already started reading the senses of people to provide search results highly customized and highly Contextual.

When our today can be this simple, imagine the world after 10 years from now. Wouldn’t the internet be 50 times as smarter (Not just faster but smarter) as now? Wouldn’t it(the Internet) orders for burgers or pizza from your favorite restaurants whenever you feel hungry or feel like eating one? Wouldn’t it order your Child’s favorite doll for delivery on her birthday? Wouldn’t it intimate your family doctor about your low sugar level or automatically call for ambulance when you are collapsed? So for the smarter world made of smarter Internet,It is the semantic search, we need to be thankful for!

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4 responses to “The First Step Towards The Tomorrow’s World – Google’s “Semantic Search”

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